Ikea Communication Essay example - 1176 Words

Effective communication at Ikea Communication is the key to a successful business because everything is carried out properly and operates smoothly, thus being well organised too. In a business, communication not only takes place between the business and their buying customers, but also with their suppliers, within themselves and all of the stakeholders involved in the business. This includes all of the internal and external customers. Effective communication takes place if the chosen method works correctly for the situation the business and the receiver are in. For example, Ikea may not choose to advertise on the television that they have a product in stock which one customer was asking after because it is not guaranteed that the†¦show more content†¦Spoken communication can be in the form of speaking over the telephone, giving speeches and holding meetings or interviews. Most of these are also face-to-face except for talking over the telephone. This is also a common way for businesses to communicate, especially if they are talking to suppliers or another type of customer whom is far away. A problem with this though is that no automatic written ‘evidence’ is kept unless one person keeps notes, so important conversations may become forgotten. Written communication This method of communication can vary in length; a quick message can be written down on a small piece of paper or a contract can be drawn up which consists of countless pages and words. The three main documents which businesses use are explained below. Legal contracts A legal contract between businesses is a formal agreement which includes certain details about this agreement that cannot be broken. If they are, this is used as evidence in court, stating that there was in fact a contract and a business breached the conditions. Memos A memo (short for ‘Memorandum’) is a document which is given to all employees of a business when the company has an announcement to make. These are usually short and carry an important message which has to be seen by the staff. Normally, memos include details on when the next staff meeting is or when there is a day off work for all.Show MoreRelatedIkea Communication1194 Words   |  5 PagesEffective communication at Ikea Communication is the key to a successful business because everything is carried out properly and operates smoothly, thus being well organised too. In a business, communication not only takes place between the business and their buying customers, but also with their suppliers, within themselves and all of the stakeholders involved in the business. This includes all of the internal and external customers. Effective communication takes place if the chosen methodRead MoreMarketing Mix of Ikea803 Words   |  4 Pagespenetration pricing enables IKEA to gain significant market share.    Low prices are a result of large-quantity purchasing, low-cost logistics, store location in suburban areas and a DIY approach to marketing.    IKEA also benefits from economies of scale and healthy supplier-firm relationships.    IKEA enters into long-term contracts, provides leased equipment and technical support in exchange for exclusive, low-cost manufacturing from suppliers.    For new markets, IKEA should retain its price-imageRead MoreHeyy1303 Words   |  6 PagesHow different is different? IKEAs challenge to appeal to local tastes globally. Brief information about IKEA company. IKEA is a privately held, international home products company that designs and sells ready-to-assemble furniture such as beds, chairs, and desks, appliances and home accessories. 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The greater part of IKEA s furniture is level pack, prepared to be gathered by the shopper. This permits a lessening in expenses and bundling. IKEA conveys a scope of 9,500 items, including home furniture and embellishments. This wide range is accessible in all IKEA stores and clientsRead MoreIkea Swot Analysis1017 Words   |  5 PagesINTRODUCTION: IKEA was founded in the year 1943 and is known as the world’s largest home furnishing retailer renowned for its Scandinavian style. The first store of IKEA was launched in Warrington in 1987.The main product includes flat-pack ranging from home furniture and accessories with 9500 products. The broad range products are obtainable in all IKEA stores. The stores are located worldwide and they even developed online website. The stores products vary from restaurants, cafesRead MoreCase Study : Global Enterprise Ikea1392 Words   |  6 PagesExecutive Summary Global enterprise IKEA has expanded from its humble beginning in Älmhult, Sweden to become the world’s largest home furnishings retailer with 393 stores worldwide and 915 million visitors annually. IKEA’s simplistic vision inspired by its Swedishness aims to provide as many people as possible with affordable, well designed, high quality, functional home furnishings that impress consumers, competitors and companies alike. This philosophy has resulted in very effective and efficient